FLEDGE is automatically implemented in Google Chrome browser for re-targeting annoying ads and is being used instead of traditional re-targeting methods. They’re also using this information and sharing it with advertisers so there’s really no point to this feature.įurthermore, DuckDuckGo also criticized Google for their FLEDGE (First Locally-Executed Decision over Groups Experiment) feature. DuckDuckGo says that Google’s Sandbox feature is useless since Google is ultimately still tracking users’ IP and monitoring their online activity. Google’s Privacy Sandbox feature is still under development but their main aims are contradicting according to many privacy advocates including DuckDuckGo.

DuckDuckGo offers a free chrome extension that protects the users’ privacy from outside organizations and trackers.ĭuckDuckGo recently published a post criticizing Google’s upcoming Privacy Sandbox technology which claims to simultaneously protect users’ privacy and also allows advertisers to run their businesses properly. DuckDuckGo's recent Chrome extension has been a big thorn in advertisers’ side even since its release.

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